{"id":69,"date":"2009-12-30T21:48:41","date_gmt":"2009-12-31T04:48:41","guid":{"rendered":"http:\/\/www.imaginarybillboards.com\/?p=69"},"modified":"2009-12-30T21:48:41","modified_gmt":"2009-12-31T04:48:41","slug":"print-media-done-right-monocle-com","status":"publish","type":"post","link":"http:\/\/www.imaginarybillboards.com\/?p=69","title":{"rendered":"Print media done right, Monocle.com"},"content":{"rendered":"<p>I&#8217;ve  been listening to the &#8220;Monocle Weekly&#8221; podcast for most of a year now. \u00c2\u00a0From there, I started buying the print edition &#8211; when I could find it. \u00c2\u00a0They&#8217;re a very new-media company combining all forms of media while doing old-school reporting at the same time. \u00c2\u00a0In-depth interviews with people from around the world on topics they&#8217;re experts in, or good at, or have been studying.<\/p>\n<p>For Christmas, I got a six-month subscription. \u00c2\u00a0Why six months? \u00c2\u00a0Because we put a limit on our gift exchange prices and Monocle isn&#8217;t cheap. \u00c2\u00a0It shipped from Sweden and apparently took three weeks to get there. \u00c2\u00a0We were in communication with the Monocle people and they got back to us pretty quickly.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-69 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.imaginarybillboards.com\/?attachment_id=70'><img width=\"150\" height=\"150\" src=\"http:\/\/www.imaginarybillboards.com\/wp-content\/uploads\/2009\/12\/monocle_2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-70\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-70'>\n\t\t\t\tMonocle gift packaging\n\t\t\t\t<\/dd><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>That&#8217;s not the point of this though. \u00c2\u00a0Today, the package arrived. \u00c2\u00a0It had a big, bubble-wrapped envelope to protect the rest. \u00c2\u00a0Inside the bubble wrap? \u00c2\u00a0A patterned envelope with their logo and a gold sticker with the logo on it also. \u00c2\u00a0Inside *that*? \u00c2\u00a0The magazine itself &#8211; on thick, beautiful, glossy paper with an actual, physical rubber band holding a guide inside, plus a thank you note and a catalog.<\/p>\n<p>I&#8217;m comparing this with the only two other timely delivered items I&#8217;ve received. \u00c2\u00a0A Maxim sent to someone else &#8211; it&#8217;s so disposable and interchangable noone cares who gets it, and the people it&#8217;s sent to don&#8217;t care either. \u00c2\u00a0The Sun-Times glues the delivery label to the edge so I actually have to tear the edge of the paper to open the front half. \u00c2\u00a0At least it&#8217;s news, and portable. \u00c2\u00a0No-one would buy one if it weren&#8217;t for public transportation, I think.<\/p>\n<p>I&#8217;m excited to read my new issue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been listening to the &#8220;Monocle Weekly&#8221; podcast for most of a year now. \u00c2\u00a0From there, I started buying the print edition &#8211; when I could find it. \u00c2\u00a0They&#8217;re a very new-media company combining all forms of media while doing old-school reporting at the same time. \u00c2\u00a0In-depth interviews with people from around the world on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.imaginarybillboards.com\/index.php?rest_route=\/wp\/v2\/posts\/69"}],"collection":[{"href":"http:\/\/www.imaginarybillboards.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.imaginarybillboards.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.imaginarybillboards.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.imaginarybillboards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69"}],"version-history":[{"count":2,"href":"http:\/\/www.imaginarybillboards.com\/index.php?rest_route=\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":73,"href":"http:\/\/www.imaginarybillboards.com\/index.php?rest_route=\/wp\/v2\/posts\/69\/revisions\/73"}],"wp:attachment":[{"href":"http:\/\/www.imaginarybillboards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.imaginarybillboards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.imaginarybillboards.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}